Denise Archambault, Ph.D. - Owner/President

Ms. Archambault has spent 20 years in the fields of Consumer Psychology, Consumer Insights, and Market Research. Before forming her own firm, Ms. Archambault founded a broad-based commercial practice at Applied Research Associates (Fairborn, OH) – with a client list including consumer packaged companies, educational institutions, medical networks, insurance/financial institutions, and charitable groups. She spent 8 years as a Consumer Psychologist and Product Researcher at Procter & Gamble – most recently heading up the Product Research and Consumer Understanding Function within the New Business Development Group. Prior to that, she spent over ten years working at the Advertising Agency of Leo Burnett and the Promotion Company of NCM International in Chicago. She is an Adjunct Faculty member at Wright State University in Ohio. She holds a Masters Degree and a Ph.D. in Applied Social Psychology with an emphasis on Consumer Behavior from Loyola University of Chicago.

Jenny Bouman – Research Manager

Ms. Bouman has worked in the field of Market Research for over 20 years. Her breadth of experience includes: qualitative and quantitative research methods, screener/questionnaire design, data collection/ analysis, project management, and troubleshooting. Ms. Bouman brings an expertise in ethnographic, individual, and small group interviewing. She has held research positions at both QFact and L² Squared Marketing Research.

Denise Archambault, Ph.D. – Owner/President

Educational Background:

• Ph.D. in Applied Social Psychology; Loyola University of Chicago (1995)
• Masters in Applied Social Psychology: Loyola University of Chicago (1990)
• Bachelors of Arts, Western New England College (1985)

Relevant Experience:

2007 – Present: Owner/President, The Consumer Compass, Inc. Centerville, OH

Currently the owner and President of The Consumer Compass, Inc. – a small company with the goal of servicing the needs of a handful of select clients who want an external consumer & customer research partner with a high level of experience and expertise – and an actionable approach to getting insights that lead to true innovation.

2005 – 2007: Group Leader/Applied Research Associates., Fairborn, OH

Founded a broad-based commercial research practice based on the application of cognitive science to solve key business issues. Clients included educational institutions, medical networks, insurance/financial institutions, consumer packaged goods companies, and charitable institutions. Led the Consumer & Customer Cognition Group in the development of decision centered models that allowed for new product development, program enhancement, communication strategies (including consumer crisis management), and alternative business model development. Helped clients understand their research needs and designed protocols to meet those needs. Specialized in the application of the science of consumer research to real world issues and problems in a cost and time efficient manner.

1998 – 2004: Principal Researcher, Procter & Gamble, Cincinnati, OH.

Led a multi-functional team in successfully identifying the consumer driven product ideas that filled Tide’s pipeline of innovation for over 3 years (Tide with a Touch of Downy, Tide Cold Water, Tide with Febreze, Tide Dark and Tide Stain Pen (total gross NOS estimated at over $800MM). Designed the multi- staged process that allowed the team to collect and funnel over 500 ideas through a series of consumer, product feasibility, and strategic fit gates in less than six weeks. Disseminated and championed the use of the innovation screening principles, processes, methods, and templates that resulted in a clear pipeline of innovation initiatives for Procter & Gamble’s global dry laundry platform. Delivered the Holistic Design Vision and framework that tapped into all “7 Touchponts” for the Tide Pipeline Initiatives. Led the consumer research team that launched P&G’s pilot program in laundry service to residential consumers – and led the team that explored the business to business potential of a P&G branded commercial laundry service. As one of P&G’s five global staff psychologists, served in the capacity of trainer and educator in the areas of consumer and customer decision making.

1993 – 1998: Owner/President, Insights Research, Inc. Dayton, OH

Provided consultation on corporate program evaluation, job candidate profiling, strategic planning, consumer research design and statistical analysis for civic groups, educational institutions, and corporate clients including: Hughes Network Corporation, Nestle’s International, NCR, Wright State University, The Dayton Ballet, and the Iams Corp. Led business teams in a variety of internal corporate employee based research initiatives, external market/consumer based research initiatives, and business to business based research programs.

1993 – 1994: Research Director, NCM Intl., Arlington Hts., IL

Provided strategic planning & research services on consumer promotional and retail point-of-purchase programs for clients including R.J. Reynolds, Hershey’s, Johnson & Johnson, Sherwin-Williams, Ford, Monsanto, and Ralston-Purina. Supervised staff in quantitative and qualitative consumer research providing actionable insights leading to product development recommendations. Led development of new product research and development pipeline protocol for several client accounts. Designed and led business to business research initiatives for British Petroleum in the U.S. and Kraft General Foods – Food Service Supply Division. Key to both initiatives was the development of research plans/methods which allowed the teams to gain insight to “client” accounts while maintaining professional relationship boundaries.

1987 – 1993: Research Manager, Leo Burnett, Inc., Chicago, IL

Directed New Products Group in development of quantitative research projects in the areas of consumer promotion decision making, new product tracking and merchandising. Led use of statistical equation modeling as a method of analyzing consumer purchase decisions. Assisted in development of new research techniques for evaluating copy and emotional reactions to products. Designed product development and communication strategies on the basis of consumer decision models built via a combination of qualitative methods and quantitative validation techniques. Participated in account planning and copy development for clients such as Philip Morris, Kellogg’s, McDonald’s, United Airlines, Kraft General Foods, Heinz, Tropicana, and Procter & Gamble.

Professional Activities and Honors:

• Member of the American Psychological Association
• Member of the Midwestern Psychological Association

Jenny Bouman – Research Manager

Educational Background

• Bachelor of Science in Mass Communications, Emerson College.

Relevant Experience

• 20 yrs. Experience in Market Research
• Past clients include firms in food service, food products, household products, and personal care products.

Key skill sets include:

• Qualitative and quantitative research methods
• Screener, questionnaire, and discussion guide development
• Data collection and tabulation
• Project scheduling and troubleshooting
• Ethnographic, Individual, and small group Interviewing